Exterior systems
Cladding, roof, frame, facade colors, lighting, solar, and other exterior choices belong in a polished visual configurator flow.
Configurable offer
Customization is a sales feature, not a side note.
The business is stronger when positioned as configurable turnkey modular building solutions. This section should make that visible through clear option groups and before-and-after storytelling.
Interior finish packages
Wall panels, flooring, lighting, outlets, bathroom finishes, windows, and doors should be grouped into simple decision sets for buyers.
Furniture and energy options
Turn optional furniture, smart-home features, HVAC, and solar into commercial upsell opportunities rather than buried spec notes.